The time we got inspired by Craig McDean... "Game, Set, MATCH"
07:22
It's crazy how quick we've already reached our 'execution' brief in our first term module at university, where I am studying Fashion Communication and Promotion (for those of you who have missed my previous blogpost).
From the trend research, big idea, creative concept to the execution. Out of all these briefs I have to admit that the creative concept and execution hold my interest the most. This is because they allow the expression of creativity to the fullest.
We were asked to create a series of images that were based around an artist and an object. The artist given to us to take inspiration from was Craig McDean and his series "Game, Set, Match" which featured in Vogue - March 2016. Our inspiration from him had to be applied to an object focus of shoes.
We sat down and came together with 5 key words that we thought best described McDean's series work. This allowed us to grasp a clear focus on what ideas, moods and feelings we would chose to express through our images. Therefore, this insured we portrayed a sense of his work in ours through having these keywords to reflect and reference back against.
The Execution stage is definitely something that interests me as a field of work, as it brings creativity to life and expressing myself creatively is something I priorities highly, within my work and outside.
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